Lux Holiday Lighting
From concept to crews on roofs. A Clemson student-run business delivering pro-grade holiday lighting.
The Idea
Lux Lighting started as a simple thought — what if I could build something real while still in college?
I launched Lux Holiday Lighting as a Clemson student-run business to help homeowners take the stress out of decorating. What began as a few test installs turned into a fully booked season — complete with branding, website design, flyers, pricing systems, and neighborhood partnerships.
This project taught me everything from logistics and marketing to client management and local business operations.
What I Built
Design & Branding
From the name to the logo and marketing identity, Lux Lighting has been a blast to create. Flyers, yard signs, business cards, and a clean website built for local outreach are all included in this.
Operational Systems
I created a smooth, adaptable workflow for quotes, scheduling, installation, and takedown. Everything is tracked and optimized for efficiency. This can all be easily taught to new employees as well.
Customer Experience
The team and I handled every step directly. From online inquiries, door-to-door outreach, and design consults to installs and maintenance. Every customer has been served professionally and thoroughly throughout the holiday season.
Tools and skills used
Category
Tools / Skills
| Design | Canva, AI mockups, visual branding |
| Web | WordPress, Google Bisness, Yelp |
| Marketing | Flyers, yard signs, social media outreach, Ads |
| Management | Pricing models, scheduling systems, group deals |